Every business has a marketing arm to propel itself in the public and market scene. It’s the section of the business that is much undervalued. Do you know that marketing has a big impact on any small scale to big scale businesses? Yes, marketing has a huge part in every company’s success or downfall. To delve deeper into how marketing affects your business, let’s look into some of the aspects of marketing. These aspects are Search Engine Marketing, Website Design & Development, Search Engine Optimization, and Social Media Marketing.
Search Engine Marketing
Search engine marketing or SEM is the art of marketing, promoting, advertising, or selling products and services through paid advertisements. These paid promotional advertisements should have airtime on search engine results pages. The stakeholders of these paid advertisements rely on the keywords that the people type in when searching for something through search engines like Google or Bing. The more a relatable keyword to the paid advertisement is punched in, the more visibility will these paid advertisements enjoy.
A paid advertisement is also synonymous with the terms pay per click advertising, paid advertising, or paid search ads. These paid advertisements come in a variety of shapes and designs. They can be a big, bold banner or a small watermark on the side.
How can search engine marketing help your business?
Gives your brand an instant visibility feature in search engines: Unlike search engine optimization, the right SEM strategy can put your paid advertisements on the first page of the search engine. This is if your paid advertisements are put in the right locations for visibility purposes.
Your businesses’ revenue can potentially grow: If your paid advertisements are well related to search engine keywords, and is strategically situated in the rights sites, expect your sales to go up.
ADS can reach the right niche in an instant: People usually research first on the internet before buying a particular product or service. Either they are looking up for the product’s price or simply browsing. Through the help of the right keywords, these customers are led right into your paid advertisements.
Website Design & Development
Website design and development refers to the process of creating the overall look of the website as well as the different functionalities of a website.
Do you know that almost 80% of shoppers check out items/services on the internet before actually buying them? Imagine them looking into your unmaintained website and shaking their heads in disbelief. The external looks and functionalities of a website shouldn’t be underestimated. Both features can either be the downfall or the way to the success of a business.
What are some ways that good website design and development help businesses?
Good web design and web development mean your website will look well thought, clean, professional, and credible.
A good website leaves a good impression on the customer.
It can subtly promote your business on the internet.
There is a high chance that it can convert the viewer into a potential customer.
What are the keys to good website design and development?
One of the most important things to consider in Website design and development is your objective of why you are putting up a website in the first place. This will help you clear out your goals and delete unnecessary accessories on your website.
An informative website but is not crowdy: Your website should have enough content to cover every aspect of your products and services. However, there is a thin line between informative and an annoyingly crowded website. Make sure to go to the proper side of the line.
Search Engine Optimization
Search engine optimization or SEO is one of the things to care about in a thriving business borne out of the internet. But was, is SEO exactly?
SEO is a set of digital marketing practices or digital marketing services that helps blogs, websites, pages, and more to gain visibility on some search engine pages like Google and Bing.
Search Engine Optimization is especially useful in digital marketing because it adds to the increase in viewer traffic. Aside from adding traffic, what are the other things that the digital marketing side of the business can benefit from Search Engine Optimization?
Your viewers are filtered through Search Engine Optimization. Most of these filtered traffic viewers are your market. Since these people are your market, this technique is giving your company a high chance of getting engaged by these customers.
With the right use of Search Engine Optimization, your brand and company’s visibility will increase, mostly on the internet scene.
Search Engine Optimization will most likely create customers out of curious onlookers.
Yes, Search Engine Optimization might not be the optimum way of marketing a company, or it might not be the same league as the “word of mouth. But what marketers fail to understand is, SEO is the current “word of mouth” marketing form of the internet. Compared to SEO, word of mouth is not scalable, meaning it can’t be counted or monitored. In SEO, the number of clicks, views, and customer engagements can be counted through the marketer’s little friends called cookies
Social Media Marketing
Social media marketing is the art of selling or marketing your products or services through the use of social media. In this era, social media marketing is the new frontier of marketing. It’s the new “in” and trend. One of the most important factors that make social media a booming voice in marketing is the increasing number of people that join on its different channels. Social media can be your nutshell if you know how to manipulate it for your businesses’ advantage. Now, how can social media marketing affect your business?
It can boost your brand awareness: If your social media has good content, it won’t be long until your market niche finds you.
It can add traffic for your pages: You can link your website pages in your social media accounts. It can add to your website traffic.
Increase the number of your customers: Onlookers on social media sites has a good potential of becoming customers if your page has the correct image and functionalities. For example, in your Facebook account, you can post your client’s experiences about your products. People are in nature, a sheep. They believe and obey a relatable experience. Use this psychology in social media.
Can boost your customer service: You can use social media as your customer service. It’s actually a free customer service tool for small and large businesses. Provide good chat support for your customer’s queries and problems.
Develop brand loyalty amongst customers: If you want lasting benefits from social media, use it for retaining most customers. You can develop brand loyalty by engaging to your customers through chats, daily updates, and more.